We believe that, at their core, all dogs and humans are good; that people want to do what is ethical and right, and that they want to treat their dogs with trust, dignity, and respect.
Unfortunately, a lot of mainstream media depicts dog training as requiring force or intimidation (aka “domination”) as management tools for their dog’s behavior. This can look like "Alpha" behavior; "my dog needs to know I'm in charge."
I don’t think so, and neither does modern behavioral science.